Building on the tremendous success of salted caramel, Butterfinger has officially launched its latest innovation, Marshmallow Butterfinger – the perfect blend of Butterfinger’s signature crispety, crunchety texture and peanut-buttery center, wrapped in a smooth marshmallow-flavored coating for a fun and unexpected twist on the fan favorite.
Available for a limited time this Halloween season, Marshmallow Butterfinger taps into the beloved flavor memories of classic fluffernutter sandwiches and transforms them into an exciting new candy experience. The launch showcases Butterfinger’s ongoing commitment to creative flavor development, with Ferrero’s Consumer Testing revealing that 83% of consumers found marshmallow to be a unique flavor in the candy bar category. As Millennial and Gen Z audiences continue seeking both comfort and novelty, Marshmallow Butterfinger arrives at the perfect time to spark nostalgia this Halloween.
“Following the extremely positive consumer response to Salted Caramel Butterfinger, we’re continuing our flavor innovation journey by introducing a new twist on a classic flavor — marshmallow,” said Kalyn Flournoy, Senior Brand Manager for Butterfinger. “Marshmallow brings back childhood memories of baking homemade treats for trick-or-treaters and costume parties. That familiar flavor pairs beautifully with our peanut buttery center, creating a nostalgic combination that transports you back to simpler times just in time for Halloween.”
Butterfinger lovers can find Marshmallow Butterfinger at major retailers nationwide from September to November.
For more information about Marshmallow Butterfinger, visit www.butterfinger.com.
— PRNewswire
