Companies worldwide, large and small, spend countless dollars annually to build a large following across multiple social media platforms. Unfortunately, non-engaged followers on social media are a growing and expensive epidemic that has left business owners searching for answers.
Enter Buffalo-based Verifyed.com — the brainchild of co-founders George Chebat, CEO, and Danny Elkhoury, Chief Strategy Officer — a new analytics company that brings much-needed transparency to the world of “mega” and “micro” social media influencers. Not only can Verifyed.com identify non-engaged followers, but they can also replace mega influencers (re: one influencer with one million followers, many of them suspect), with authenticated micro influencers (re: 1,000 influencers with a combined total of one million verified followers). As a result, businesses receive higher engagement from the family, friends and associates of their micro influencers.
“In a very real sense, we have just ‘Uberized’ the influencer marketing industry,” said Chebat. “Uber forever changed the transportation industry by creating a new business model allowing private drivers to be paid for providing a similar service. We have taken the same approach and applied it to influencer marketing. In our case, we are providing a way for private Instagram users to get paid for providing advertising services for brands. This means we can potentially help millions of people earn extra money by simply posting for and promoting brands.
“There’s no question that brand marketing with influencers is a booming and effective strategy that has just begun to show its boundless incentives,” added Chebat. “Verifyed.com’s creative approach to targeting consumers is just the beginning of what we can expect in the future. With Artificial Intelligence breaking new ground every day, you can expect more great advances from companies like ours that can help companies avoid paying for non-engaged followers while greatly increasing their social media engagement.”
“Our technology makes it much easier for brands to set up, select their criteria and launch their campaigns,” added Elkhoury. “With our Micro Influencer Marketing, our clients reach people who are organically engaged.
“As a result, we can potentially help millions of people earn extra money by simply posting for different brands. This can potentially increase colleges success rates because nearly 75 percent of dropouts are due to the stresses of juggling school and a job. With this service, college students can potentially make just as much money working five hours per month than they would working 50 hours per month at a regular part-time job, giving them much more time to focus on their education. What about single moms who can’t afford to work? One strategic post can put food on their table for that day! Our main objective is not to make money, but to help both people and brands. We believe that when you have a business that focuses on helping others, it will very likely be a successful one.”
To learn more about becoming a Verifyed.com influencer or utilizing their services to grow your brand, please visit Verifyed.com or email su*****@ve******.com.
